
The very names of Latin music genres suggest an irresistible, unmistakable rhythm. Salsa. Mambo. Rumba. Cha-cha-chá. And through the decades, these distinctive musical styles have continually—and profoundly—influenced American popular music. Latino musicians helped shape many traditional genres of music in the United States, including jazz, R&B, rock ’n’ roll, and hip hop.

American Sabor: Latinos in U.S. Popular Music is based on an exhibition of the same name developed by the Experience Music Project with scholars from the University of Washington and tells the fascinating story of that impact. With beautifully designed bilingual text panels, striking graphics and photographs, listening stations, compelling films, and musical instruments, the show celebrates the true flavor, or “sabor,” of Latin music in the United States. The exhibition focuses on five major centers of Latino popular music production in the years after World War II – New York City, Los Angeles, Miami, San Antonio, and San Francisco—which represent the remarkable diversity of this music. Each city section explores the broader histories and cultures that created the music emerging from those areas. The exhibition also includes an extensive interactive website, a Facebook site, and a dedicated blog (coming soon)!
Sponsored by Ford Motor Company Fund, American Sabor: Latinos in U.S. Popular Music was developed by the Experience Music Project|Science Fiction Museum and Hall of Fame. The exhibition offers venues a variety of educational and community outreach components to help reach local audiences.
American Sabor fact sheet
American Sabor web: Check out this award-winning website!


| Contents |
Approximately 7 free standing units with graphics, photographs and text, listening stations, 15-min. and 25 min. documentary videos (venue provides equipment), musical instruments,and instructions to create an exhibition dance area |
| Supplemental |
Companion bilingual website that includes: Latino music, film, oral histories, educational activities, lesson plans and audio tour; exhibition brochure, family guide, educational and promotional resources |
| Participation Fee |
$3,500 per 12-week booking period, includes prorated shipping |
| Square Feet |
2,500 running feet, est. |
| Crates |
To be determined |
| Category |
History & Culture |
| Security |
Limited |
| Shipping |
SITES-designated carrier |
| SITES Contacts |
Shavonne Harding, 202.633.3138 (Scheduling)
Evelyn Figueroa, 202.633.3110 (Content) |
| Tour Begins |
May 2011 |
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| Opening |
Closing |
Host Institution |
Status |
| 5/26/2011- |
8/7/2011 |
Sacramento Public Library, Sacramento, CA |
Booked |
| 8/27/2011- |
11/20/2011 |
San Francisco Public Library, San Francisco, CA |
Booked |
| 3/24/2012- |
6/17/2012 |
City of Dallas Latino Cultural Center, Dallas, TX |
Booked |
| 7/14/2012- |
10/14/2012 |
Puerto Rican Arts Alliance, Chicago, IL |
Booked |
| 10/27/2012- |
1/20/2013 |
Charlotte Museum of History, Charlotte, NC |
Booked |
| 4/20/2013- |
7/14/2013 |
|
Call for Availability |
| 8/3/2013- |
10/27/2013 |
|
Call for Availability |
| 11/16/2013- |
2/9/2014 |
|
Call for Availability |
| 4/12/2014- |
7/6/2014 |
|
Call for Availability |
| 8/2/2014- |
10/26/2014 |
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Call for Availability |
| 11/15/2014- |
2/8/2015 |
Atlanta History Center,
Atlanta, GA |
Booked |
American Sabor: Latinos in U.S. Popular Music
Full-color family guide; Developed by the Smithsonian Institution Traveling Exhibition Service, 2011. Includes matching games and instructions for dance steps.
>>FREE Download |
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American Sabor: Latinos in U.S. Popular Music
Full-color brochure; Developed by the Smithsonian Institution Traveling Exhibition Service, 2011.
>>FREE Download
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American Sabor: Latinos in U.S. Popular Music
Full-color exhibition prospectus; Developed by the Smithsonian Institution Traveling Exhibition Service, 2010.
>>FREE Download |
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Media only: Jennifer Schommer, 202.633.3121
Media website: http://newsdesk.si.edu
Press Release En español
Smithsonian Traveling Exhibit Looks at Influence of Latinos in American Popular Music
Latino musicians have had a profound influence on traditional genres of music in the United States, including jazz, rhythm and blues, rock ’n’ roll and hip-hop. “American Sabor: Latinos in U.S. Popular Music,” a traveling exhibition from the Smithsonian, presents the musical contributions of U.S. Latinos from the 1940s to the present, exploring the social history and individual creativity that produced stars like Tito Puente, Ritchie Valens, Celia Cruz, Carlos Santana and Selena.
Developed by EMP Museum and the University of Washington, and organized for travel by the Smithsonian Institution Traveling Exhibition Services (SITES), “American Sabor” will travel to 12 cities through 2015. The exhibition, its national tour and related programs are made possible by Ford Motor Company Fund.
“The impact of Latino musicians on American popular music moves beyond the unmistakable rhythms and dance,” said Anna R. Cohn, director of SITES. “‘American Sabor’ tells the broader story of Latino communities and how their artistry expresses their experiences as Americans.”
“American Sabor” (sabor is the Spanish word for taste or flavor, commonly used to describe good music) documents the roles of post-World War II U.S. Latino musicians as interpreters and disseminators of Latin American genres while highlighting their innovations in various traditional U.S. genres. The exhibition focuses on five major centers of Latino popular music production—New York City, Los Angeles, Miami, San Antonio and San Francisco—that represent the remarkable diversity of this music. Each city section explores the broader histories and cultures that created the music from those areas, including how the musical innovations of Latino youths crossed ethnic and racial boundaries and helped shape American popular music, how immigration and migration influenced Latino and U.S. popular music and the ways in which Latinos have musically expressed their experiences as Americans.
“Ford Motor Company Fund is proud to support ‘American Sabor’ as part of our long-standing commitment to Hispanic arts and culture,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “Visitors to the exhibition will experience the many contributions that Hispanic musicians have made to American music and the richness of Latino sounds.”
Based on the 5,000-square-foot exhibition of the same name, “American Sabor” is a 2,500-square-foot learning experience designed for smaller museums and cultural centers. With engaging bilingual (English and Spanish) text panels, striking graphics and photographs, a dance floor and compelling listening stations and films, the exhibition celebrates the true flavor, or “sabor,” of Latin music in the United States.
“American Sabor” will be bolstered through dynamic community and educational programs spearheaded by the Sacramento Public Library to maximize its impact.
The exhibition is complemented by an interactive website—www.americansabor.org—that includes expanded exhibition content, historic photographs, lesson plans, video oral histories from Latin music stars, a jukebox featuring a special “American Sabor” playlist and a mixing-board interactive activity.
Smithsonian Institution Traveling Exhibition Service (SITES)
SITES has been sharing the wealth of Smithsonian collections and research programs with millions of people outside Washington, D.C., for almost 60 years. SITES connects Americans to their shared cultural heritage through a wide range of exhibitions about art, science and history, which are shown wherever people live, work and play. Exhibition descriptions and tour schedules are available at www.sites.si.edu
EMP Museum
EMP Museum is dedicated to the exploration of creativity and innovation in popular music. By blending interpretive, interactive exhibitions with cutting-edge technology, EMP captures and reflects the essence of rock ’n’ roll, its roots in jazz, soul, gospel, country and the blues, as well as rock’s influence on hip-hop, punk and other recent genres. Visitors can view rare artifacts and memorabilia and experience the creative process by listening to musicians tell their stories.
www.empmuseum.org
University of Washington
Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world.
www.washington.edu
Ford Motor Company Fund and Community Services
Ford Motor Company Fund and Community Services works with community partners to advance driving safety, education and American heritage and community life. The Ford Motor Company Fund has operated for more than 60 years with ongoing funding from Ford Motor Company. For more information, visit www.community.ford.com
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